UX Case Study
UI Design
Web Design

Technitel website

The project involves restructuring the website for Technitel Group, a company specializing in delivering comprehensive solutions in telecommunications, IT, and energy. With many years of experience, Technitel Group aims to enhance its online presence, providing clients, business partners, and employees with a more efficient platform for communication, accessing information, and promoting its projects and achievements.
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About

Technitel Group website redesign

Problem

Technitel Group's current website structure and content pose difficulties in navigation, accessing essential information, and providing personalized content for various stakeholders. Issues with performance, unclear redirects, and complex navigation hinder project management, communication with clients, and employee recruitment.

Market overview

Technitel Group operates in the competitive fields of telecommunications, IT, and energy, where a strong online presence is crucial for maintaining and expanding business relationships. As digital transformation accelerates across industries, businesses are increasingly relying on modern, user-friendly websites to communicate effectively, manage projects, and attract top talent. A high-performance website tailored to different stakeholders' needs is vital to stand out in this dynamic and fast-evolving market.

Goal

The project aims to develop a modern, responsive website that addresses the needs of clients, business partners, employees, and potential job candidates. The new site will be intuitive, fast, SEO-optimized, and provide personalized content. Enhancing the user experience will improve client relationships, streamline project management, and boost the company's appeal in the job market.

Demographics

• Clients: Companies seeking telecommunications, IT, and energy solutions.
• Business Partners: Entities collaborating with Technitel Group on joint ventures or projects.
• Employees: Current employees in need of streamlined internal communication and project updates.
• Job Candidates: Individuals interested in pursuing career opportunities with Technitel Group, from entry-level to experienced professionals in the telecommunications, IT, and energy sectors.

Current Situation Data and Observations

• Bounce Rate: 60%
• Average Session Duration : 1 min 15 sec
• Pages per Session: 2.1 pages
• Conversion RateCurrent: 1.5%
• User Engagement with CTAs: 15%
• Returning Users: 20%
• Mobile Traffic: 30%
Empathize

Understanding the user

User-Centric Focus

In the "empahtize" phase, the primary objective is to deeply comprehend the needs, pain points, and behaviors of the users interacting with the Technitel Group's website. This phase involves gathering qualitative and quantitative data through various user research methods to identify the current challenges users face, as well as uncover opportunities to improve their overall experience. The insights obtained will guide the redesign and optimization efforts, ensuring that the website aligns with user expectations and business goals. Understanding the user is crucial for creating a more intuitive, functional, and engaging digital experience.

Hypothesis

We hypothesize that users of Technitel Group's website are experiencing frustration due to unclear navigation, inconsistent content, and difficulties in finding relevant information. These issues may be leading to lower engagement, reduced customer trust, and decreased conversion rates. By addressing these pain points, we expect to see an improvement in user satisfaction, increased organic traffic, and higher levels of engagement with the content, ultimately leading to better business outcomes.

Research goals

• Understanding Balanceo users' pain points, needs, and goals.
• Exploring how age, business type, and location affect user behavior.
• Analyzing interaction with Balanceo's invoicing system.
• Identifying client challenges and gathering improvement suggestions.
• Studying existing solutions and competitors to inform improvements.
• Measuring satisfaction levels and identifying areas for improvement.
• Investigating preferences for UX/UI design and communication channels.
Empathize

User interviews

My research was dedicated to unraveling the user experience and the challenges linked to the submission of invoices and documents. I actively collaborated with six business owners/ managers, each managing their own companies/ departments and responsible for sending documents to their accountants. These participants brought with them distinct needs and rich experiences, which enabled me to collect valuable insights into their perspectives. The target users exhibit diverse demographics, including age, tech proficiency, and a common concern for data security.
Q: How do you typically send invoices and documents when you're away from your computer?

A: “When I'm on the go and receive invoices, I often find it challenging to submit them immediately. I wish there was a mobile-friendly solution that allowed me to upload documents conveniently.”
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Kelly Williams
Administrative Assistant, Layers
Q: What challenges do you face when it comes to remembering to send documents?

A: “One of the challenges is the sheer volume of tasks I manage. I'd appreciate reminders or a system that helps me track outstanding submissions.”
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Koray Okumus
CEO, Circooles
Define
The Technitel Group website is visually cohesive and aesthetically pleasing, but improvements are needed in usability. Enhancing feedback to users, simplifying language, preventing errors, and improving navigation clarity could significantly enhance the user experience.

Heuristic Evaluation

Visibility of System Status

The website lacks visible indicators that inform users of ongoing processes, such as page loading or action feedback. It should be clearer to users what is happening behind the scenes, ensuring they know the site is responsive to their actions.

Recognition Rather Than Recall

While the site uses recognizable icons (e.g., the hamburger menu for mobile navigation), users may still become disoriented if they lose track of their navigation path. Better breadcrumb trails or highlighting the current location could improve navigation.

Match Between System and the Real World

The language used on the site is tailored to the technical field, which may be too specialized for the average user. Consider simplifying the language or providing explanations for technical terms to make the site more accessible to a broader audience.

Flexibility and Efficiency of Use

The site lacks advanced navigation options for more experienced users, such as keyboard shortcuts or personalization settings. Implementing such features could improve efficiency for regular users.

User Control and Freedom

The site does not always provide users with an easy way to undo actions. For example, there are no clear "back" buttons or options to return to the previous page quickly. Offering better ways to reverse actions would enhance user experience.

Aesthetic and Minimalist Design

The site is visually appealing with a clean layout and well-chosen colors, but some sections could be simplified to avoid information overload. A better balance between content and whitespace could enhance the design.

Consistency and Standards

The website maintains visual consistency with standard elements like top navigation bars and clear call-to-action buttons. However, some icons and terminology may be unintuitive for less technical users.

Help Users Recognize, Diagnose, and Recover from Errors

The website does not consistently offer clear error messages or instructions on how to resolve them, such as in form validation. Improving error messages could help users troubleshoot problems on their own.

Error Prevention

The site does not provide warnings or safeguards to prevent user errors, such as no warning before exiting a form. Adding preventative measures could reduce user frustration and errors.

Help and Documentation

The site lacks easily accessible support options, such as a dedicated FAQ section or a chatbot for user questions. Adding these features would improve the overall user experience, particularly for new visitors.
Define

User personas

Marek
IT Director, Sooff
Karol is an experienced director and head of Infratel, a company within the Technitel Group. His primary objective is to drive the growth and success of Technitel Group by ensuring effective project management and enhancing the company's online presence.
Needs and goals
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• Karol aims to enhance the functionality and performance of Technitel Group's website, ensuring quick and easy access to essential information.
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• He seeks to improve the company’s SEO strategy to gain visibility in Google search results and attract more potential customers.
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• He also wants to optimize the website’s content to better incorporate keywords, which would improve visibility in search engine results.
Pain points

• Karol is worried that current clients show little interest in the website, potentially due to a lack of engaging content or features targeted to their needs.

• He notices the site has excessive nesting and issues with external redirects, making navigation cumbersome and diminishing user experience.

• He is concerned that the website's large and numerous images are not reflective of the company's operations, potentially confusing visitors about the offered services.
Problem Statement

Karol, a director within the Technitel Group, is facing difficulties in effectively positioning the company’s website. Challenges with content optimization for relevant keywords are resulting in insufficient organic traffic, unclear service information, and low client engagement.
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Marta
IT Director, Sooff
Marta is an experienced IT Director and a current client of Technitel Group, seeking to optimize the operational efficiency and security of her company's infrastructure.
Needs and goals

• Marta is seeking modern technological solutions that can further enhance her company’s operational efficiency.

• She aims to continue her collaboration with Technitel Group on IT services and system integration to improve her infrastructure's functionality and security.

• She expects the Technitel website to provide clear, up-to-date information on their offerings, ongoing projects, and easy access to specialists to streamline their partnership.
Pain points

• Marta struggles to locate specific information on Technitel’s website, which makes her decision-making process unnecessarily slow.
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• Inconsistent project data and references reduce her confidence in Technitel’s reliability and performance.
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• She experiences difficulties in getting quick access to Technitel specialists, which delays discussions about her company’s specific needs.
Problem Statement

Marta, a client of Technitel Group, finds the lack of clarity on their website frustrating and time-consuming when searching for critical information. Inconsistent and outdated project data, as well as challenges in quickly reaching specialists, hinder her ability to make effective decisions regarding her ongoing collaboration with the company.
Design

Prototyping & design coming soon...